Air travel site SeatGuru has unveiled a new look with additional functionality and a quality scoring system – Guru Factor. The site has also introduced TripAdvisor’s meta-search tool for comparison shopping, photos from users, curated comments, improved flight/aircraft search and revamped seating search.
Guru Factor is a seating comfort score optimized for each cabin class and based on criteria such as type of seat, seat pitch, width, recline, in-flight entertainment options, onboard amenities and the airline’s rating. SeatGuru has also revamped its iPhone app.
Read more on the changes at SeatGuru here:
SeatGuru introduces the ‘Guru Factor’ quality score to air fare shopping