During 2013 a number of major airlines launched online initiatives, including some that used social media sites such as Facebook, to seek ideas on improving their products and services.
Delta launched its Ideas in Flight campaign in 2011 to crowd-source innovative ideas for improving its flight experiences via its Facebook page.
Passengers on Delta transcontinental flights between New York JFK, Los Angeles and San Francisco could also submit their ideas through in-flight WiFi.
KLM Royal Dutch launched a Facebook powered program called Bright Ideas to gather improvement ideas.
Finnair’s Quality Hunters and Scandinavian Airlines’ My SAS Idea also gathered feedback and ideas on the respective airlines’ services.
By the end of 2015 it seems the airlines are no longer concerned with traveler opinions and suggestions – most of these programs and their respective websites are no longer working.