Japanese Airline All Nippon Airways’ Lets Do Japan website allows visitors to create their own Japanese manga personality from their uploaded pictures and learn about Japanese culture and trends.
The campaign targets US visitors and lets visitors create their own characters through the Manganizer tool, which uses the popular Japanese manga style of comics. The site lets visitors choose from five distinct personalities that represent Japan as well as the ANA – Executive, Fashionista, Gourmand, Designer or Aficionado.
Visitors can then upload their pictures or use Facebook Connect to create personalized manga heroes and manga stories with their own pictures using face recognition technology.
The rendered manga can be edited on the site, downloaded or shared on Facebook and Twitter.
The site also has another interactive feature called 360° Japan, where visitors can explore Japanese cultures, traditions and trends in three settings – a restaurant, design architecture lounge and Akiba café.