In 2013, Japanese Airline All Nippon Airways launched a website – Lets Do Japan – to allow visitors to create their own Japanese manga personality from their uploaded pictures and learn about Japanese culture and trends.
The campaign targeted US visitors and let them create their own characters through the Manganizer tool, which uses the popular Japanese manga style of comics. Visitors could choose from five distinct personalities that represent Japan as well as the ANA – Executive, Fashionista, Gourmand, Designer or Aficionado.
Visitors were able to upload their pictures or use Facebook Connect to create personalized manga heroes and manga stories with their own pictures using face recognition technology.
The rendered manga could be edited on the site, downloaded or shared on Facebook and Twitter.
The site also offered another interactive feature called 360° Japan, where visitors can explore Japanese cultures, traditions and trends in three settings – a restaurant, design architecture lounge and Akiba café.