Beginning in September, Japanese airline All Nippon Airways (ANA) will launch its Discovering Japan Project on its flights to Japan to promote relatively unknown regions to its international passengers.
The project will highlight interesting and unusual aspects of Japan that are not well known internationally.
The program will begin with a focus on the Kumamoto Prefecture, a region of Japan in the southernmost island, Kyushu. Through November, ANA will offer products unique to Kumamoto on its flights to Japan and in its airport lounges.
This will include the region’s cuisine including Japanese-style snacks, local dishes and shochu (a local alcoholic beverage), the in-flight sale of shochu and seaweed snacks, a specially produced program on Kumamoto Castle on the in-flight entertainment and serving Sake and shochu in its lounges at Tokyo Haneda, Tokyo Narita and Kansai airports.