Hong Kong based Cathay Pacific launched mobile boarding passes compatible with the Passbook application on Apple smartphone and tablets (iPhones and iPads) in late 2013.
Cathay Pacific passengers as well as passengers of its subsidiary Dragonair can now store any number of mobile boarding passes in Passbook and access them without using any other mobile app.
After checking in for their flight online, Cathay Pacific and Dragonair passengers can get their mobile boarding passes by clicking on the hyperlink provided in the SMS or email. On clicking the “Add to Passbook” badge, the boarding pass will be stored in Passbook.
Customers checking-in through the Cathay Pacific/Dragonair mobile site or mobile app can simply click on the “Add Boarding Pass to Passbook” button on the check-in confirmation page.
Cathay Pacific currently offers mobile boarding passes at 22 of its destinations and five Dragonair destinations.
The Passbook application on iOS devices (iPhones/iPads/iPods) offers users a simple way to store and access airline mobile passes as well as supported gift cards, coupons and other tickets in one place.
Passbook is integrated with the location and time-aware functions of iOS devices, which allows Passbook-enabled boarding passes to “pop up” at the right time. Users also see their boarding passes appear automatically on the mobile device’s lock-screen when they approach the originating airport near the time of departure.
The mobile boarding passes can then be accessed directly from the home screen with a simple pinch on the notification alert and the user does not have to search for the SMS/email with the pass.