Delta Air Lines is partnering with business-oriented social networking site LinkedIn to launch unique in-flight mentoring/guidance pairings between prominent business leaders and business executives wanting to share and discuss ideas with them.
The program, dubbed “Innovation Class,” is offered through the applicants’ LinkedIn accounts and provides chosen applicants an opportunity to meet with a leader from their field on a designated flight en-route to an event.
Interested individuals can submit applications at www.Deltainnovationclass.com. The airline will select and pair applicants with leaders from their particular industry.
Selected applicants will sit next to the industry leader during the flight and be able to discuss relevant issues.
Delta recently previewed the concept at the TED 2014 conference in Vancouver.
Delta’s first Innovation Class in-flight pairing took place enroute to TED 2014 with James Patten, CEO of Patten Studio, offered the opportunity to fly with technologist Eric Migicovsky, CEO of Pebble Technology (makers of Pebble Smartwatch), from Salt Lake City to Vancouver (video below).
Delta will host additional Innovation Class flights throughout 2014, with the next enroute pairing featuring Sean Brock, an Outstanding Chef finalist for The James Beard Awards in New York City on May 5. More events and influencer pairings will be announced later this year.
While the idea is innovative, the one-to-one nature of the “pairings” with only a few “Innovation Class” flights in a year, makes the program more like a lottery than a useful offering.
Holding mentoring/meeting sessions for all premium class travelers – either in-flight or even in premium Delta lounges – would probably be more useful for the average business traveler.
Delta is also the only airline that features TED Talks as part of its premium entertainment onboard content.