JetBlue will introduce a new artwork design that is inspired by Cubism, an early 20th century art movement most frequently associated with Pablo Picasso, for the tailfins of its aircraft.
The artwork, dubbed Prism, will feature exclusively on JetBlue’s Airbus A321 aircraft. Prism will join JetBlue’s eight current official tailfin designs.
In the official press release announcing the design, JetBlue drew parallels between Cubism and the way the airline “looks at the world,” comparing the Cubist movement’s interpretation of the real world into two-dimensions on the canvas with the airline’s plans to “reinvent the travel experience” for coast-to-coast travel with its recently unveiled Mint business class seats.
The new tailfin design will be a distinctive feature on JetBlue’s latest Airbus A321 aircraft scheduled to fly on the coast-to-coast (Los Angeles & San Francisco to New York) routes.