Low-cost carrier JetBlue is known for being perhaps the most innovative US airline. Over the years, it has pioneered a number of customer-friendly initiatives such as seat back TVs and gourmet snacks, which were later copied by its competitors.
The airline underwent significant changes in its short 13-year history. In 2013 JetBlue is more of a hybrid full-service/low-cost carrier than a true low-cost carrier.
The airline has lately struggled to continuously innovate and even lagged behind other carriers in the field of in-cabin WiFi introduction. However, JetBlue’s late adoption of higher-bandwidth Ka-band based in-flight Internet connectivity instead of the Ku-band solutions other airlines adopted earlier may turn out to be the better option over time.
More information was in an article on the apex.aero blog, which is no longer available.