Even as many other airlines are reducing their loyalty plan benefits, JetBlue’s TrueBlue and Virgin America’s Elevate loyalty programs have introduced elite tiers with additional benefits for their high-spending members.
The elite tiers offer common loyalty program perks such as dedicated phone representatives, priority security checkpoints, free checked bags and boarding priority. Additional benefits include space-available upgrades to seats with more legroom and discounted first-class upgrades.
Elite tiers are determined by a combination of miles flown and dollars spent.
More information was in an article on the apex.aero blog, which is no longer available.