Dutch airline KLM is pioneering innovative social media initiatives to engage its passengers. The airline recently launched a “Must See Map” tool that lists attractions and things-to-do related to various destinations.
The map has been combined with the social graph tool to enable passengers to view tips and recommendations from their social media contacts on the map. Users can browse a destination and put tips of their own about a destination into the map.
Passengers can also get a printed version of the map for free for use as a trip guide. They can request tips from their Facebook/Twitter contacts and these tips then show up on their destination maps. Users have to “Like” KLM’s Facebook page to use the tool.