Germany’s largest airline Lufthansa has announced that it will launch premium economy seating in its aircraft next year. The airline’s CEO, Christoph Franz, has said in an interview with German daily Suddeutsche Zeitung that Lufthansa will introduce premium economy in the “spring of 2014.”
The new cabin will be offered on long-haul flights and cover 10 percent of the aircraft seating capacity.
The airline currently offers 3 classes of service – economy, business and first – on its long-haul flights and has steadfastly ignored the trend of other full-service airlines to include premium economy seating. Concern that premium economy would sway travelers away from the more expensive seats in Business Class has been the rationale.
Check back as more details are announced – it will be interesting to learn if Lufthansa will go the route of United – squeezing “premium” seating with a bit more leg room and the same tired economy meal selections into a higher priced ticket, or if they’ll follow other airlines, like Air New Zealand and Qantas by offering a reasonably priced comfortable upgrade to economy class.