German airline Lufthansa recently announced its objectives for 2014, listing a focus on increased personal service including an emphasis on its Business Class offerings.
While there will be an emphasis on increased service levels across all cabin classes – including economy – in the coming months, the airline will introduce a Signature Service with a more personal touch and greater flexibility in its long-haul Business Class cabins.
Lufthansa will complete refitting its long-haul fleet with the new Business Class by Summer 2015, adding 7,000 full-flat seats on its 106 long-haul aircraft.
New Samsonite Amenity Kits
From August 2014, the Business Class amenity kits will be upgraded. The new kits by Samsonite will include high-quality personal care products from the Greek premium brand Korres. The new personal care products are natural, using quality plant ingredients.
Security Fast Lanes
From this summer, Lufthansa will offer its HON Circle members, Senators and First and Business Class passengers fast lanes for security screening at all intercontinental destinations and at selected destinations in Europe.
Improved Lounge Dining
Lufthansa is also upgrading the food offerings in its Business Lounges. The new range of food and drinks will include more fresh and healthy options and availability of a vegetarian alternative at all times.
The breakfast menu will be expanded and ready-to-eat foods such as sandwiches will be available at peak times to ensure that the buffet is less crowded. Better labeling of foods will also be done to help guests with food allergies.
Increased Entertainment Options
On April 1, Lufthansa doubled the number of movies available through its in-flight entertainment systems. It now offers over 200 TV programs and nearly 300 music albums featuring popular selections of rock/pop, greatest hits and classical music.