An increasing number of US leisure fliers (i.e. non-business fliers) are willing to pay for in-flight add-ons such as in-flight meals, snacks, priority boarding, extra legroom seating and in-flight movies/entertainment, according to a recent research report.
The report by market research firm PhoCusWright showed that about 40 percent of leisure flyers paid for add-ons in 2012, compared to 28 percent in 2010.
The report also showed that, when compared with 2010, purchases of on-board WiFi in 2012 increased by 18%, airport lounge access increased by 17% and extra-legroom seating increased by 23 percent.
The highest growth was recorded in paid preferred seating. Just 14% of leisure flyers paid for upgrades to a preferred seat in 2010, while in 2012, the number increased to nearly 25 percent – a 70 percent jump.