Air India announced plans to use revenue from advertising to help offset its staggering losses. The carrier will include advertising on the exterior of its more than 111 planes and on passengers’ boarding passes. The aircraft’s’ interior storage compartments, seat covers and pillows have also been mentioned as targets for advertising.
Considering that Air India projects it will receive between US$9,000 to $32,000 per advertisement per month per aircraft, the additional revenue will be substantial.
As US airlines look to new ways to increase their bottom line, who among us doubts that they will not jump on this concept. We’re accustomed to seeing advertising on the sides and interiors of major city buses, in subways and of course, sports stadiums. Would there be a difference to see the same advertising adorning the exterior of an airplane, or in its interior?
But wouldn’t it be great if the airlines adopted advertising in lieu of charging exorbitant fees for selecting a seat, checking luggage, printing a boarding pass and myriad other ancillary costs?