In-flight amenity kits have become one of the key differentiators in the premium classes with airlines vying to outdo each other with luxury brands and innovative kit items. The bags containing the kits have also been receiving much thought with airlines trying to combine a continued use for the bags with striking designs.
Some of the best in-flights amenity kit bags in the world are provided by Etihad (cufflink-inspired leather boxes), Turkish Airlines (Crabtree & Evelyn iPad case or cosmetics bag), Qantas (kate spade New York designed bags) and Emirates (Bulgari bag with Bulgari Eau Parfumee Au The Rouge cosmetic products).
Qatar Airways’ offers striking SpongeBob themed lunch boxes to children over 6. The boxes come with fresh food, fruit juice and a sweet treat and can be reused as lunch boxes.