Singapore based low-cost carrier Tiger Airways is rebranding itself as Tigerair. The airline is also changing its logo and livery to reflect the new brand identity.
The airline said that the new logo and colors of Tigerair are intended to represent its “warm, passionate and genuine” brand personality. The new logo uses grey rounded fonts with orange accents.
The rebranding of the airline comes days before the finalization of the 60 percent stake purchase in Tiger Airways Australia by Virgin Australia.
Tigerair flies to over 50 destinations in 13 countries in the Asia Pacific region with most of the routes in Singapore, Australia, Indonesia and the Philippines.