Turkish Airlines will remove Premium Economy class from its aircraft as it could not achieve the necessary economies of scale, according to a July 2913 report in the Apex Editor’s Blog quoting the airline’s CEO. The airline offered Premium Economy on 12 of its 777-300ERs aircraft.
Most of the carriers with premium economy have either launched the new class across their fleet or on routes with very high traffic. By doing this, they could achieve economies of scale.
Turkish’s premium economy cabin was less dense – 7 seats per row – than most other airlines’ premium economy cabins while also being much larger – 63 seats.
The airline now plans to improve both economy and business classes to appeal to its premium economy passengers.