United Airlines unveiled a new seat design which the airline claims will offer greater comfort and ergonomics.
Seats with the new design will be installed on United and United Express aircraft flying within the US as well as to Canada, Central America and the Caribbean.
The new design features bold elements, such as multi-tonal leather seat covers, distinctive double-stitch patterns, sculpted contours and a new United-branded tag.
The seat is more ergonomic and comes with supportive cushioning and additional seat-back storage space in United Economy Plus and United Economy.
United also says that the new seat is lighter, thereby reducing fuel burn and carbon emissions.
A Bombardier CRJ 700 operated by United Express carrier, SkyWest Airlines, is the first aircraft to get the new seats.
United expects eventually to install more than 60,000 seats with the new design on more than 500 aircraft. The installation target is to have the new seats installed on about 400 aircraft by 2015.