United unveiled its 2014 Adventure Bear program. The program features a new, limited-edition GUND® teddy bear, named Rhonda Globe by United employees, that will be delivered by pilots, flight attendants and other airline employees to needy children across the world.
United passengers can participate in the program, which will run from May 1 through June 30, 2013 in 2 ways:
- A $50 ʺGive a Bear, Get a Bearʺ donation gives the donor a 2014 United Adventure Bear and sends a second bear to a child in need. The donation also includes a contribution to the United Airlines Foundation.
- Passengers can also choose to make a 100% tax-deductible contribution of any amount to the United Airlines Foundation to support the Adventure Bear Program.
The annual United Adventure Bear program benefits organizations, such as the American Cancer Society and Make-A-Wish America, that help children going through health struggles and economic hardship.