United announced that Tito Handmade Vodka will be the exclusive vodka brand served on all its flights worldwide. United introduced the award-winning craft vodka on its flights on May 1, 2013.
Tito’s Handmade Vodka is available for $7 in economy class on flights with beverage service while premium passengers can enjoy the drink for free.
Vodka is the top-selling spirit on United flights and is commonly requested on the rocks, according to the airline. Vodka tonics and Bloody Marys are also the most preferred cocktails of United passengers.
Tito’s Handmade Vodka is made by the eponymous Austin-based company, which is one of the fastest growing micro-distilleries in the US. The handmade spirit was awarded a score of 95 by Wine Enthusiast magazine.