The recent announcement of zero fares – passengers pay only taxes and fees – by Virgin Atlantic’s upcoming domestic UK subsidiary, Little Red, has triggered a price war in the domestic UK market between Virgin and British Airways, with BA announcing £1 ($1.5) fares in response.
Customers buying the free or £1 fares have to pay about £45 ($68) one-way as taxes and other charges. Little Red initially offered the zero fare flights as connecting flights for passengers flying internationally to Heathrow.
Little Red will start operations from March 31 with flights linking Heathrow with Aberdeen and Edinburgh in Scotland, and Manchester in the UK.
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Virgin’s Little Red in big domestic price war with BA